News Room

FDA, ATKINS, COORS, MCDONALD’s presenting at Low Carb Conference

NORTHBROOK, Ill. – Wanda Kelker of the Food and Drug Administration’s Office of Nutritional Products, Labeling and Dietary Supplements will headline an informative group of speakers at the Low Carb Manufacturers Alliance’s marketing conference, April 15 in Chicago, co-sponsored by Progressive Grocer and Low Carb Energy.

In addition to a discussion on the FDA’s current thinking on carb claims, labeling and enforcement, the conference will feature other experts in low-carb marketing: Matt Wiant, Chief Marketing Officer, Atkins Nutritionals, discusses building and maintaining the low-carb category.

Ken Hehir, Brand Marketing Director, Coors Brewing Company, explains strategies for marketing low-carb products and lessons learned from light beer marketing.

Shelley Rosen, Senior Director, McDonald’s Corporation’s “Eat Smart. Be Active.” Program, discusses McDonald’s strategy for reaching out to customers with healthier menu options, including low-carb choices.

Paul Stitt, Chairman, Natural Ovens Bakery, says merging science and taste to provide customers with great-tasting, low-carb products isn’t enough to succeed in the long-run. He’ll discuss long-term strategies for ensuring this isn’t a fad that fizzles.

Alison Kretser, MS, RD, Director of Nutrition and Scientific Policy, Grocery Manufacturers of America discusses the need for clear, consistent labeling standards as an important reference point for consumers searching for foods to help achieve their dietary objectives.

Larry Shiman, Director, Opinion Dynamics, explains why low-carb diets are far more than the typical diet fad, and why they aren't going away any time soon. He’ll discuss his recent survey – one of the largest conducted on low-carb lifestyles – which found that 24 million American adults are on low-carb diets and another 44 million will “go low carb” in the next two years.

Maryellen Molyneaux, President, the Natural Marketing Institute, discusses the NMI’s new report, The Low Carb Weight Manager, including consumers’ health and diet motivations, attitudes toward food, carbs, fat, and other ingredients.

“This will be the most informative, focused opportunity to-date for anyone and everyone involved in the low-carb arena to come together to learn and share best practices,” says Kyle Cox, Publisher, Low Carb Energy magazine. Cox will moderate a panel of leading advertising agency executives discussing marketing and advertising trends and techniques that work (and don’t work) for low-carb products.
For more information on the LCMA and its April 15 marketing conference, including a full list of speakers and a registration form, visit

Low Carb Manufacturers Alliance Announces April Conference

NORTHBROOK, Ill. –  With the start of the new year comes the season of new year’s diets, and no two words are more prevalent than low carb. Mindful of Americas’ escalating obsession with low-carb diets, manufacturers are creating a multitude of new and modified low-carb products to serve consumer demand.

The Low Carb Manufacturers Alliance (LCMA), a new organization created for major brands servicing the low-carb lifestyle, will hold a conference April 15, 2004 in Rosemont, Illinois to hear from industry leaders on the future of the low-carb trend.

“The Low Carb Manufacturers Alliance and its upcoming conference will play an important role in bringing together brands that have always stood for quality, but now are also becoming brands that are ideal for low-carb lifestyles,” said Jeff Johnson, Director of Marketing, No Name Steaks, and a member of the LCMA Advisory Panel.
“What sets the LCMA apart is its focus on established Brands, working in the best interest of the consumer’s long-term health,” said Paul Stitt, Founder of Natural Ovens Bakery and an LCMA Advisory Panel member. Stitt’s company, with a new line of low-carb bread products and a healthful heritage, saw a 63 percent sales growth in 2003.

“We've already seen an explosion of interest in low-carb products and the signs are that 2004 will be a banner year in the category," said Tom Weir, Editor-in-Chief, Progressive Grocer magazine, a co-sponsor of the LCMA's April 15 conference.

In fact, a recent survey conducted by, and published in Progressive Grocer, found that 80 percent of shoppers place a high value on brands, saying “familiarity with the company” is “very” or “somewhat” important when making food purchases. also found that 74 percent of American consumers surveyed were on low-carb diets.

The one-day conference will bring together major brands for the first time, to share best practices and lessons learned as pioneers in the growing low-carb arena. To register for the April 15 conference, click HERE.

Recent Low Carb Articles

January 10, 2016
Retail Shipping Journal
Is the Low Carb Craze Really Over?

March 17, 2015
Restaurant View News
Is the Paleo Diet the Best Low Carb Diet?

May 09, 2010
Drug Store News
How Low-carb Diets Still Affect Restaurants

March 21, 2005
Editorial, Low Carb Manufacturing
FDA Label Claims For Low Carb Diets

February 16, 2004
Drug Store News
Low-Carb Placements Go High Impact as Retailers Devote More Space to Diet

February 11, 2004
Restaurant Business
“Low Carb News”

February 2, 2004
USA Today
“Pizza Makers Consider Creating Low-Carb Dough”

January 19, 2004
Drug Store News
Low-Carb Yields High Profits with no Signs of Stopping
January 15, 2004
Promo Magazine
“7-Eleven and Holiday Inn Offer Low-Carb Solutions”

January 14, 2004
Chicago Tribune
“Hold The Bun”

December 23, 2003
Fortune Magazine
“Inside the Atkins Economy”

December 22, 2003
Milwaukee Journal Sentinel
“Menus Reflect Low-Carb Diet Craze ”

November 11, 2003
USA Today
“Ruby Tuesday To Use Healthier Oil, Offer Low-Carb Items ”

October 22, 2003
Business Week
“The Low-Carb Food Fight Ahead ”


The Low Carb Manufacturers Alliance provides research, education and public affairs on behalf of nationally-established manufacturers, distributors and marketers of low-carb products. The LCMA is the premier source of information and services for established brands that want to maintain a competitive advantage in the growing low-carb industry.

Learn more about the LCMA

Low Carb Manufacturers Alliance • P.O. Box 903 • Northbrook, IL 60065 • (847) 287-CARB • Iris Shaffer, Executive Director